We address the issue of the thousands of pedal rickshaw drivers that populate not only Varanasi but entire Uttar Pradesh, Bihar, West Bengal and Rajasthan. These rickshaws are in a shabby and ergonomically inefficient state. We thought it worthwhile to infuse some aesthetic, culturally significant elements and efficient gears to the traditional rickshaw.
The idea is to deploy traditional painters to adorn the wooden body and chassis of the cycle rickshaw and also improve the gear system. The concept is to apply the skill of toy makers and artists onto these manual pedal vehicles to make them an attractive, meaningful and cheerful mode of transport.
Ankit Kumar (+91) 77548 32442